50 years of History
Roasting since 1973

The history of Pe-Fè Roasting began in 1973, when Ferrero Peciarolo, animated by a tireless will and a strong creative passion, decided to realize his dream. In a small place in the historic center of Orte, the first coffee blends were born, the result of the determination to create an excellent product, imbued with the awareness that only an artisan laboratory could give the freshness and fragrance so desired.

The year 1979 marked a significant milestone in the growth of their coffee roasting enterprise, when a new retail outlet was opened. This important step was made possible thanks to the valuable collaboration of Ferrero’s wife, Laura Piersanti, and subsequently to the tireless efforts of their children, Federico and Federica.

The family thus became the beating heart of the business, helping to spread the passion for high quality coffee blends among more and more loyal customers.

Fifty years of experience have shaped Roasting Pe-Fè, transforming it into an undisputed point of reference for coffee lovers. In this long journey, the in-depth knowledge of all facets related to the world of coffee has been consistant, keeping intact the company philosophy of focusing on quality and craftsmanship.

Today, even more than ever, continues to be a story of family passion that blends harmoniously with the art of coffee roasting, offering customers the opportunity to savor the authentic taste of a brew prepared with love and dedication.

Federico and Federica are driven by the same passion that inspired their father and have joined Roasting Pe-Fè enthusiastically.

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Their determination has found expression in their constant commitment to enhancing the various mixtures and refining the different stages of the production cycle. They pay close attention to market developments and technological innovations, always respecting the quality and freshness that only an artisan company can guarantee.

Alongside their father, they are helping shape the destiny of the company, disseminating through their skills an increasingly strong link with the family tradition. Their active presence has allowed Pe-Fè Roasting to remain at the forefront, adapting with agility to the changing needs of the market without ever compromising the philosophy of producing excellent coffee.

In a combination of tradition and modernity, Federico and Federica have been able to envigorate the artisan heritage, always ready to integrate the knowledge of the past with the challenges of the present. Their forward-looking vision has allowed the company to grow without losing sight of the importance of offering customers the quintessence of quality, emphasizing the intrinsic value of a coffee produced with care and dedication.