50 years of History
Roasting since 1973
The history of Pe-Fè Roasting began in 1973, when Ferrero Peciarolo, animated by a tireless will and a strong creative passion, decided to realize his dream. In a small place in the historic center of Orte, the first coffee blends were born, the result of the determination to create an excellent product, imbued with the awareness that only an artisan laboratory could give the freshness and fragrance so desired.
The year 1979 marked a significant milestone in the growth of their coffee roasting enterprise, when a new retail outlet was opened. This important step was made possible thanks to the valuable collaboration of Ferrero’s wife, Laura Piersanti, and subsequently to the tireless efforts of their children, Federico and Federica.